Words is a design and writing partnership with over 20 years business experience.

Benefit Translator™

BEYOND BENEFITS

Why do your customers buy from you? Think beyond a list of benefits to the real value you offer. Do you simplify life? Do you deliver prestige, security, confidence…This simple exercise will help you translate the specific benefits of your product or service into key messages that resonatewith customers – messages that speak to the value you deliver..

"Top 10' Tip Sheet"

While marketing is a necessary aspect of your business, it isn't your core business. But it is ours. Working with dozens of companies, we have learned what our customers need to focus on to get better results. Here are the tips we offer most often.........read more


The Customer Quadrant™

Know your customers. Grow your future.

The Customer Quadrant™ is a tool that helps you identify your preferred customers. Follow along with the instructions, it will help you gain insights into your customer base.

 

Benefit Translator™

Beyond benefits

Why do your customers buy from you? Think beyond a list of benefits to the real value you offer. Do you simplify life? Do you deliver prestige, security, confidence…This simple exercise will help you translate the specific benefits of your product or service into key messages that resonatewith customers – messages that speak to the value you deliver..

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